Industry veteran joins CHIP Reverse Mortgage provider as bank builds out digital strategy
HomeEquity Bank has hired veteran mortgage executive Yousry Bissada as its new president and CEO, adding a leader with deep alternative lending experience just as the bank’s reverse mortgage book passes $10bn, according to the bank.
HomeEquity Bank, provider of the CHIP Reverse Mortgage, said Bissada’s appointment takes effect, January 15.
Joining the bank in its 40th year, Bissada brings more than three decades of leadership experience in mortgage lending, deposit‑funded mortgages and digital transformation across the mortgage and financial services sectors.
Bissada was president and CEO of Home Trust Company from August 2017 to January 2025 and president and CEO of Home Capital Group Inc. from August 2017 to August 2023, according to his LinkedIn profile.
He was also CEO of Kanetix Ltd. from September 2011 to July 2017, an online insurance marketplace and technology provider.
Interim president and CEO Dan Jauernig will return to his position as chair of HomeEquity Bank’s Board of Directors. Jauernig said the Board “welcomes [Bissada]to HomeEquity Bank” and that his experience aligns with the bank’s current priorities.
HomeEquity Bank, provider of the CHIP Reverse Mortgage, said Bissada’s appointment takes effect, January 15.
The move comes as the Schedule 1 Canadian bank continues to expand its reverse mortgage portfolio, which has grown by more than $1bn year-over-year in recent years and now stands at about $10bn after what the bank described as another record year in 2025.
Founded in 1986, HomeEquity Bank focuses on reverse mortgage solutions for homeowners aged 55+, including its CHIP Reverse Mortgage. The bank is owned by Ontario Teachers' Pension Plan Board, which provides retirement income for 340,000 current and retired teachers in Ontario, according to the bank.
